GIST:Who is Don Jazzy's worst Investment in MAVIN 2.0 ? | @360rhymes_com

One of Don Jazzy’s most glowing
credential is his ability to
breakthrough artistes at every turn.
From the excellent powerhouse of
music that Mo’Hits Records was, to
the neo-dynasty that he built from
the ground up using his share of
human resources from the fall of
the previous house of music. Mavin
Records which once lost Wande
Coal, has Tiwa Savage, D’Prince,
Dr Sid, Reekado Banks, Di’Ja,
Korede Bello, Iyanya, Altims, and
Babyfresh on their books.

Don Jazzy ’s venture into the familiar
territory of signing artistes, and
working with a team to make them
successful has always yielded
benefits. Reekado Banks, Korede
Bello , and Di’Ja are a trio who are
reaping them.
Signed in 2014, the trio signalled a
new beginning into the Mavin
Dynasty, after the departure of
singer Wande Coal. In true reality,
they weren’t replacements, but
rather marked a new direction for
the group which has continued to
rule Nigerian music.

Over the weekend, a fan and critic
hit out at Don Jazzy, sharing his
opinion which stated the Korede
Bello is the mogul’s worst
investment. But in a rare twist of
events, the don responded, sharing
available metrics to counter that
assertion. The conclusion is that
Korede Bello has generated as
much as N100 million profit for Don
Jazzy in two years of investment.
In Nigeria, getting actual stats and
figures to back any inquiry is a huge
ask, as organizations are more likely
to shield the public from their
business figures. But Korede Bello
has one an estimate out now.
Pulse Music uses the available
metrics to judge who is Don Jazzy’s
worst investment of the Mavin 2.0
era. The profit indicated below is
net, which is the money in the bank,
after the removal of Don Jazzy’s
spending on these artistes and his
direct investment in their careers.

Korede Bello (Sleek Performer)
As an artiste, Korede Bello’s
branding has been a very strong
asset in his growth. His strength so
far, lies in his weakness of play. The
young man is breezy, fantastical,
and Jheri-curled. Possessing a ‘cute’
frame, and a smile to kill, the singer
is a cross between Bruno Mars and
a younger Michael Jackson without
the dance moves.
He has been groomed and branded
along those lines, with comic
sensibilities thrown into his work to
give him an appeal that few in the
Nigerian music industry possess.
This has been devastating in its
effects. Korede Bello is the most
loved singer of the new Mavin stars.
Why young women love Korede
Bello is simple to decipher. He
appeals to the little girls in them and
evokes feelings of love, cuteness and
beauty. They want to hug him like a
stuffed doll, and feel his warmth and
innocent energy course up their
veins and warm their hearts.
Korede’s creative process is to make
songs that stride the fine line
between alternative and pop. He
also throws in teenage love for
effect. ‘Godwin’, his one true hit
song so far was off the radar, an
anomaly that struck a general nerve,
and lined his pockets with financial
reward. ‘Romantic’ is chilling with
over 15 million Youtube views,
‘Godwin’ comes close with a mega
10 million. Digitally, he is a views
magnet, with audio song ‘Do like
that’ amassing over 4 million
viewers. Mungo Park has over 5
million, and the low-investment
‘One & Only’ is over the million
mark.
On social media, across Facebook,
Instagram and Twitter, the cute
singer is a darling. He currently has
over 2 million followers across all
channels. He is also a brand
ambassador for GLO and Woodin
Nigeria. There are also
performances, which involve huge
fees and payments.
Profit: Over N100 million.

Di’Ja (Mama Eccentric)
Di’Ja is still a conundrum for many.
The singer is unique, perhaps too
unique to be understood and
appreciated by all. Possessing a slim
frame, she lacks stark sexuality,
coming off as your crush in high
school, and that best friend that you
would love to marry after sowing
your wild oats.
Her music is fantastical too. Di’Ja’s
Senegalese Krio and Northern
Nigerian heritage is reflective in all
many of her songs. Di’Ja has been in
Canada, where she studied the
ropes, put work in, and got some
recognition for her work. In reality,
Di’Ja is not Nigerian. She is
Senegalese, by virtue of her father’s
nationality. But her time in Northern
Nigeria, Canada and the USA have
been a blessing to her craft.
This uniqueness and fusion of
influences can be a curse too. The
singer is still on a quest to find her
one true sound, with each new
music release feeling like an
experimentation. The success of
‘Aww’ did help her status, but other
songs have failed to fare so well.
Di’Ja is also married, and recently
took time out to enjoy the joys of
motherhood. This affected her
musical output, and has also slowed
down her growth. Right now, she
has to balance the demands of a
home with her quest for musical
satisfaction.
Di’Ja still continues to retain her
fans, with the majority of people
drawn to her personality belonging
to the elite demographic. People
with more metrosexual and
Afropolitan inclinations. This is a
good thing, through and through.
Financially, she has a contract with
GLO. And also, her digital sales
number are decent. There’s also the
views and the social media following
which involve over 1.5 million
people across all channels.
Profit: Over N50 million.

Reekado Banks (Pop Beast)
Reekado Banks is an amazing singer,
songwriter and composer. The
young man who prior to signing up
with the Mavins was named Spicy.
He had a following in UniLag,
worked on some singles which put
him on the map, but ultimately got
his name stolen by some other
artiste. The good part of this story is
that Reekado Banks cooler than
Spicy.
Reekado is tremendously talented,
combining his Afro Pop sensibilities
with romantic songwriting and
introspection, to provide music as
art. Credited for his part in the
emergence of the Mavin 2.0, the
singer has played a huge part in
most of the sound coming from the
Mavin camp. His magnum opus so
far still remains his work on
Dorobucci, and Adaobi, two songs
that came from his prolific
songwriting skills.
Many on the surface, the fans can
only perceive and appreciate the
man who appears on TV and gives
them good music, but behind those
bright screen scenes, he is a creator
of content.
Reekado also has his failings. Some
of which are beyond his control. He
doesn’t possess the looks of Korede
Bello and Kiss Daniel, neither does
he have the vocal ranges that can
add holistic dynamism to songs. But
he creatively works through all of
these, with impeccable grooming,
key collaborations, and tweaking of
sound to come out super.
But financially, he is a juggernaut
who has rewarded Don Jazzy’s
investment with the most returns.
Not even 23 yet, Reekado Banks
owns a livestock farm, landed
properties and elevated his family
beyond their wildest dreams.
Financially, he has the most digital
sales, by sheer numbers. Being a
pop singer, with a huge inclination
towards club bangers, Reekado has
more music out than any of the
other 2.0 recruits. He is the first of
them all to snag an album, and
possesses more hit songs and
suggestive hits. His followership on
social media is also bloated, with
over 2 million followers across all
channels.
Profit: over N150m.
Conclusion
Don Jazzy has no ‘worst’ investment.
A shrewd businessman, the music
mogul has worked hard at creating
stars for a huge part of his life, and
for Mavin 2.0, he already has
improved his label bottom line, and
made more money for himself, the
business, and his investors. There
are no worst investments in Mavin
2.0.

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Title : GIST:Who is Don Jazzy's worst Investment in MAVIN 2.0 ? | @360rhymes_com
Description : One of Don Jazzy’s most glowing credential is his ability to breakthrough artistes at every turn. From the excellent powerhouse of musi...
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