Top Digital Music Platforms Nigerian Labels And Managers Must Understand

Power Weplayvibes

Friday, 22 July 2016

With the gradual death of revenue
from Physical album sales and the
continuous consistent growth of
content Piracy and theft, labels,
Investors, Managers and Artistes
are all at the risk of losing revenue
which is never enough.
I have come to understand that in
Nigerian Music Industry, most record
labels and investors seems to care
more about the Artiste “blowing” thab
any other thing. In fact, some dont
even care if the funding and resource
are being “invested “in a dark hole
the label under which investment is
made doesn’t truly exist and it’s all
philandering effort if Artistes goes
rogue.
Ever heard of a record label investing
50Million naira without a registered
company nor a Label-Artiste
Agreement? Please professionalize
and structure. Learn here!
For those looking to make revenue
from Digital music sales or to
understand it for budgeting, planning
and forecast I will mention platform
friendly to Nigerian Consumers and
shed blink light on differences? Google Search
on each to visit site or get their app
1. SPINLET…Move with it
2. MOODITT…. groove with the
music experience
3. ITUNES/APPLE MUSIC …every
need to be
4. MTN-MUSIC PLUS…. MTN Big
online music site
5. MUSIK GENIE…. Sharing love
music
6. CLOUD 9
7. TECNO BOOM PLAYER (..An
outstanding Social Media, net
music app)
8. MYMUSIC
9. ORIN
10. STAR MUSIC APP
11. DEEZER…. Discover music yo
12. YOUTUBE (Fingerprint focuse
13. CALLER TUNES (mobile netw
Self-created)
14. QUICK-TELLER (funny?)
15. KONGA
16. JUMIA
I need you to understand some of
Apps/Platforms are Mobile Networ
restrictive, streaming based or dire
buy (or both), Geo Location friendl
directly inaccessible due to bankin
requirement, different financial re
based system, specific audience
focus, hard copies among others.
Any functional and structured label
looking at making revenue needs t
understand these platforms and h
to exploit it. Exploiting here doesn’
necessary mean direct liquidity in
most cases. Any artiste manager a
or business manager in this centur
must understand the possible
benefits of digital music platforms.
As an Artiste, it is indeed sad that
most times you are expected to be
smart but I understand the creativ
pressure. At the end, creative pres
or not you will only be perceived
ignorant at the end of your deal, w
the label or manage, if you realize
worked so hard but couldn’t surviv
with endorsement and performan
fund. Stop lying to yourself not
everyone will be a Wizkid, Olamide
Phyno.
It is more of your role as an Artiste
ensure that revenue is being milke
for you to pay up and make more.
You will not be excused for being
ignorant. Ensure your label or
manager set out their Digital Music
Sales plan to your understanding
get someone who you can pay to
it done properly.
Please note that not all these
platforms apply to your music bra
don’t just throw millets to the
direction of the wind because you
want to clean it. As a manager be
calculative and strategic.
Should you have your songs on all
platforms?
Should you promote all the platform
links?
All links at the same time?
Who are the Targets?
A manager should be able to answer
these questions and more from time
to time.

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Title : Top Digital Music Platforms Nigerian Labels And Managers Must Understand
Description : With the gradual death of revenue from Physical album sales and the continuous consistent growth of content Piracy and theft, labe...
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