GIST: Is Mr Eazi killing his career by collaborating with too many artistes? | @360rhymes_com

Power Weplayvibes

Wednesday, 23 November 2016

Mr Eazi is to 2016 what Wizkid was
to 2011/2012. The Nigerian star who
has emerged as the only true
breakout act of this year did it by
bringing a new wave.

What has made Mr Eazi so appealing
to Nigeria? His sound. Mr Eazi’s
partnership with Julz is currently one
that is working. Grabbing inspiration
from 80s and 90s Ghanaian Highlife
melodies, Julz creates a modern
fusion of these sounds, and hands it
to Mr Eazi, who layers his pop verses
over it. Thematic direction of the
songs are all romance and love-
based.
Just like the 70s and the 60’s when
Ghanaian Highlife was appropriated
by our Nigerian fathers, the sounds
from Ghana have been mixed with a
Naija delivery, and it has caught on.
Mr Eazi’s reliance on a certain
system of delivery and production
has also been the driving force of
his nascent career. There’s a
uniqueness to his madness that has
seen him produce his songs such as
‘Skintight’ , ‘Hollup’ , ‘Anointing’, and
‘Dance for me’ .
But the industry is a ruthless place.
The Nigerian music space is uber-
competitive, with diverse sounds
emanating from the country. The
competitive environment breeds
greatness, but its bye-product
creates a culture of riffing, imitation,
and copy-cats. That’s why a number
of people complain about the music
being the same, the themes being
similar, and most of the stuff
sounding that everybody draws its
inspiration from the same source.
Artistes and fans are usually on the
search for the next new thing. That
new sound that would be so
different and fresh that it creates a
wave and rewards the pioneer
tremendously. In 2016, Mr Eazi is
that new sound. What he does with
his music is novel and scintillating,
and most importantly, it is hard to
imitate.
“It’s your boy Eaaaaazzziiiii…” He
croons, before adding the very
ubiquitous phrase “Zaga dat.”
From vocal texture, to cadence and
lyricism, Eazi is a tough act to
imitate, hence many artistes who
enviously have desired to rework his
melodic magic have failed, and for
those who tried just enough, all they
have been able to create from their
effort has been a poor replica. Being
unable to strip Eazi’s style and
reconstruct his elements, many have
resorted to featuring him on their
songs.
Mr Eazi has appeared on more
collaborations than any other
buzzing artistes this year. He has
made songs with Eugy, IllBliss,
Reminisce, Solidstar, Del’B, Rayce,
Shatta Wale, DJ Neptune, DJ
Spinall, Terry G, Lil Kesh, Phyno,
Jeed Rogers, Ko-Jo Cue, Sarkodie,
PhizBarz, Sheunakamura and many
others recorded. And that’s just the
ones that have been released in
Nigeria.
He is also recording with
Rudimental, Anne-Marie, Giggs,
Riton, and others, that are yet to be
released. There’s still ‘Skin tight’
remix to be done with Wizkid and
many more.
Getting Mr Eazi to record for you
might be relatively easy. He is an
aspiring artiste looking to get all the
traction that his career needs.
Collaborating with numerous
artistes is another way to get the
music out, and gain more fans in
the process.
But there’s a limit to it, and Mr Eazi
might just have crossed that limit. He
works so hard recording his
personal stuff and collaborating that
it feels like he has more
collaborations than personal music.
But recording takes a lot out of you,
and for an artiste like Mr Eazi who is
heavily involved in the tech space,
collaborating might just prove
detrimental to his career.
There’s still a debut album projected
for a 2017 release, and he needs his
energy and creativity to deliver his
best work on the project. Also, you
get the feeling that we just might
have had too much Mr Eazi music
on our playlists.
Right now, there’s a saturation of his
content in the market, and as we
know too much of everything isn’t
healthy. The natural laws of
diminishing marginal utility might
kick in, and fans will become jaded.
When that occurs, collaboration for
all its benefits to his career, might
just become a killer to his dreams
and chances of success.
There might be a counter argument
that to stay relevant as an artiste, you
need to have content out. Yes, that’s
true, but for it to be effective and
reward you abundantly, that content
has to be yours, not given for free to
another artiste. He needs more
personal stuff, not countless
collaborations.
What Mr Eazi truly needs is more
regulation in dropping content.
Sometimes, less is more and
strategy is all it takes to maintain a
winning run, and keep the creator
fresh and effective.
Mr Eazi’s rise in 2016 is
phenomenal. He is climbing to
greater heights of influence and
rewards. But he is just starting, and
to reach the peak, he needs his best
material in the tank, to be supplied
strategically to his fans. Giving it all
would halt his momentum.

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Title : GIST: Is Mr Eazi killing his career by collaborating with too many artistes? | @360rhymes_com
Description : Mr Eazi is to 2016 what Wizkid was to 2011/2012. The Nigerian star who has emerged as the only true breakout act of this year did it by ...
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